Video Resources

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The Multi-Touch Journey

Don't just Create-Connect.

You’ve produced incredible video content. The real value, however, comes from ensuring the right people see it. Our “Multi-Touch Journey” places your videos in front of the exact audiences who matter most, turning views into measurable results.

Why Targeted Advertising Works

The data is clear: strategic video placement is one of the most powerful tools for business growth. This section highlights key performance indicators that underscore the effectiveness of a targeted approach, moving beyond simple views to measure real impact.

97%
Increase in Purchase Intent
Source: Hubspot, 2024
75%
of B2B Buyers Watch Videos
Source: Forrester
5x
Higher Engagement Rate
Source: Meta Business Data
8x
Average Digital Campaign ROI
Source: Google Ads Benchmarks

How it works: Our Proven Process

Our approach is a comprehensive journey designed to connect your video content with the right audience through a strategic, multi-touch process. In this section, explore both the core strategy that guides every campaign and the detailed services we provide to ensure your message not only reaches, but also resonates with your target demographic.

Service Boxes
1. Dynamic Videos

We produce thought-provoking videos designed to inspire and shift perspectives.

2. Associated Copy

We craft all copy and messaging for every post across all platforms to ensure consistency.

3. Dedicated Splash Page

We create a dedicated landing spot for your video to drive measurable traction and leads.

4. Targeted Ads

We leverage your video(s) across all major platforms with precision targeting.

5. Metrics & ROI

We track and provide the data necessary to measure return on investment and campaign success.

Cost Comparison: Traditional vs. Targeted Distribution

Cost Comparison: Traditional vs. Targeted Distribution

Cost per 1,000 Views (CPM)

Detailed Comparison

Distribution Channel Typical Cost (per 1,000 views) Targeting Options Wasted Impressions Measurement
TV / Cable Buy $25–$35 CPM Broad (by channel, DMA) High Limited
Trade Show Booth Loops ~$10,000/event + print Attendee demographic only High None
Untargeted YouTube Upload Free Organic only Very High Low
Targeted Digital Campaign $5–$15 CPM Job title, geography, interests, behaviors Low Full analytics

Example: A $5,000 targeted campaign at a $10 CPM can generate ~500,000 impressions focused only on your ideal customers—rather than “everyone who happens to stumble upon your video organically on social or YouTube”.

Audience Strategy

Define buyer personas (e.g., “Lab Directors in the U.S.”) and match them to the right digital platforms (YouTube, Meta, LinkedIn, etc.)

Media Buying & Optimization

Set up and manage campaigns on Google Ads, Meta Ads, and more. We optimize daily for the best performance.

Creative Versioning

Create cutdowns and various aspect ratios for vertical, square, or skippable formats, plus A/B testing for thumbnails and copy.

Reporting

Access real-time dashboards and receive post-campaign reports with impressions, clicks, watch time, and conversions.

Ready to connect with your Audience?

You've already invested in high-quality video. For a fraction of the cost of traditional media, we can guarantee it gets in front of the right people. Measurably and strategically. Let us handle the targeting so you can watch the impact grow.
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