June 15, 2023
Taco Bell wanted us to create a comprehensive explainer about the franchising process and to do it with a fun, on-brand, visual outline of FRANMAC.
We felt a great touch to this video would be using Guy Raz as the lead character and VO host… So we did! Guy is a popular American journalist and podcaster who was able to effortlessly dial in the energy and expressiveness that we thought this project needed.
By mixing traditional, hand-drawn, animation with motion graphics and typography, our team of animators really got to flex their creative muscles for this one.
The end result is a fun look into the history of Taco Bell and a glimpse into the future.
