Motion graphics is the animation of simplified and abstracted graphic elements.
Each static element of the design represents a concrete or conceptual part of the message, and each animation connects those elements symbolically. Our primary goal with a motion graphics piece is to foster those same connections in the minds of your audience, conveying and reinforcing your message in an efficient and approachable format.
In the whiteboard style, these videos center around illustrations that relate to each section and detail of your message. Additional motion graphics elements may accompany the illustrations to strengthen the visual impact of each scene.
Illustrations will be drawn on the screen by an animated image of a hand holding a marker. This enables us to capture the unassuming and dynamic feeling of a whiteboard recording, while providing the freedom and flexibility of a motion graphics video. Key elements will then come to life, emphasizing and reinforcing each message.
This style represents a bridge between Motion Graphics and Realistic 3D, taking advantage of the benefits of 3D animation on a motion graphics budget.
3D spaces are natural to our eye, and can be advantageous for the communication of complex products, ideas or tones. By seating our symbols and objects in a cohesive environment, we can take advantage of film and communication language that improves audience understanding and response.
Stylized realism, where real and abstract 3D shapes react realistically to lights, motion and the environment, can help tremendously in the communication of specific concepts and moods.
This style is used when attention to key details is required, in order to represent those details in a way that will make them recognizable outside the video. Realistic product representations can create a sense of familiarity with a product, even before manufacturing has begun.
Interactive applications require the participation and focus of the viewer, and can provide a powerful combination of tactile, visual and audio learning.
Carefully crafted, an interactive experience will communicate the tone of the company and the value of the product seamlessly and simultaneously. We aim to delight your customers, making them almost unaware that they are learning, and keeping their attention on your value.
Using the Unity3D engine, we create fast, responsive applications that can be delivered on an enormous variety of platforms.