Etsy: The Sweater

Client

Date
Category
Ad Spot
About This Project

A young girl remembers her grandmother’s hand-knitted sweater and her grandfather tries to carry on the tradition. 

Challenge:

How do we tap into the world of sentimental advertising while staying lighthearted and upbeat. 

Solution:

We decided to create a spot that focused on something everyone could relate to– the loss of a loved one.  A story that pulls the heartstrings at the start while making the audience smile at its finale.